Entertainment
THE 51 FUND
Branding for change
BRANDING IDENTITY • LOGO DESIGN • LOGO ANIMATION • WEBSITE
The 51 Fund is a female-run private equity fund that is dedicated to financing feature films written, directed and produced by women. With a leadership team comprised of Hollywood veterans, the 51 Fund was in need of strong branding to bring their experience to the forefront.
Working closely with the 51 Fund team, we created an identity that balances the imagination of filmmaking with the gravity of private equity funding. Once we got the identity in place, we got to work creating all the branding pieces from website to pitch presentations. And since the 51 Fund is in the film business, we created a logo animation to apply to their features.
