HOSPITALITY
DEL LAGO RESORT & CASINO
Giving New York’s most action-packed casino an action-packed campaign
BRAND STRATEGY • TELEVISION • RADIO • PRINT • DIGITAL ADVERTISING
New York’s Finger Lakes region is full of things to do but none of them match the pure, unbridled action that del Lago Resort & Casino offers. Whereas other casinos in the area can feel cavernous and disconnected, del Lago’s modern, streamlined design allows guests to go from gaming to dining to watching a show to gaming some more without skipping a beat.
Seize the Action
While the experience at the property was top-notch, their marketing was not fully capturing the excitement and atmosphere. After visiting the property and experiencing it for ourselves, we created a campaign that showcased the thrill of being there—whether guests are there to play, dine or simply watch a game at DraftKings Bar & Restaurant. From television commercials to digital advertising and more, we invited locals and visitors to come Seize the Action.
BRAND STRATEGY
TELEVISION
RADIO
PRINT
DIGITAL ADVERTISING
