FASHION
REVO SUNGLASSES
Bringing a brand from outer space to social space
SOCIAL MEDIA STRATEGY • CONTENT CREATION • COPYWRITING • SOCIAL MEDIA PROMOTIONS
Revo performance sunglasses aren’t just any sunglasses. They’re sunglasses designed by a NASA astrophysicist using space technology. And if they’re good enough to protect satellites against space radiation, you can bet they’re going to protect you against the sun. While their story and product were great, Revo was looking to attract a younger audience to their eyewear and lacked a significant social presence. Enter RDA.
We dove deep into the brand, studying its history, analyzing their audience and identifying core passion points and new target audiences. Once we had those key aspects in place we got to work developing a strategy for social media that would tell Revo’s fascinating story while showcasing their passion for the outdoors and technological prowess. From product launches to special promotions to partnerships with ambassadors including Bear Grylls, our strategy successfully grew Revo’s social audience and introduced a whole new generation to the #bestlensonearth.
