TRAVEL & TOURISM
AUTHENTIC EXPLORATIONS
How one success story led to worldwide expansion
NAMING • LOGO DESIGN • CORPORATE ID MATERIALS • WEBSITE
RDA has been working with the Authentic team from the very beginning. What started with a focus on offering bespoke travel journeys around Sicily quickly grew to the whole of Italy. Building off the success of our previous endeavors, Authentic approached us to help them strategically expand beyond Italy.
Step one was creating a new brand name that didn’t anchor them to one location while maintain enough of their DNA to remain recognizable to their established audience while—Authentic Explorations. With the name in place, we got to work creating a new website, marketing materials and identity collateral.
