HOSPITALITY
EL DORADO SPA RESORTS
Making a beloved brand even more meaningful
IDENTITY DESIGN • BRAND STRATEGY • POSITIONING • TAGLINE • B2C MARKETING
El Dorado Spa Resorts specializes in offering romantic getaways that guests never forget. With several all-inclusive resorts dotted around stunning Mexican destinations, the brand was in need of a refresh to enhance its relevance to consumers and create a clear distinction from the competition.
As a Mexican family-owned and operated business, we quickly realized that El Dorado brings genuine authenticity to a space that often feels cookie-cutter. From the staff to the entertainment to the food and beverage options, the brand presents the best Mexico has to offer. While guests enjoy the luxury, it’s the small details that they remember.
With the key insight in place, we set out building the brand to represent Mexico at its finest. From tagline and original patterns to signature moments and on-property materials, we refreshed the brand from top to bottom and invited travelers to come Fall in Love with the Real Mexico.
