REAL ESTATE
AR HOMES
Building a brand as unforgettable as their homes
BRAND IDENTITY • LOGO DESIGN • POSITIONING • TAGLINE • STYLE GUIDE • MARKETING COLLATERAL • BRAND VIDEO
AR Homes (formerly Arthur Rutenberg Homes), one of America’s largest luxury home franchises, brought RDA on board to modernize their brand and create a fresh look and feel that truly captured their craftsmanship and style.
HOME DREAM HOME
Working closely with key stakeholders, we developed a new positioning that infused the emotional appeal of designing one’s own home, designed their logo and developed a new tagline — Home Dream Home. From there, we told the story through a new website, brand video, digital banners and more.
