TECHNOLOGY
STREET SMARTS VR
Taking a startup to the next level
BRAND IDENTITY • STYLE GUIDE • MARKETING MATERIALS • WEBSITE
Street Smarts VR is on a mission to redefine how people who defend others train. From law enforcement to military, their revolutionary virtual reality training platform enables first responders to train in the moment—not just for it. With a product ready for primetime, Street Smarts VR came to RDA to create a future-thinking brand that made their innovations shine.
As is always the case, this was easier said than done. One of the challenges VR presents is how to showcase the awe of a fully immersive 3-D experience on a flat 2-D screen. Additionally, we had to ensure that the identity felt credible to the military and law enforcement audience. But problem-solving is what we do best and we came up with a solution that combines animation, photography and graphic elements to create a look that’s cutting-edge yet serious—and most importantly, successfully helped Street Smarts VR secure major accounts.
