HOSPITALITY
SHERATON HOTELS AND RESORTS
Spreading the Go Beyond message around the world
Creative Strategy • videography • video direction • photography • Script Writing • storyboarding • Presentation Materials • COLLATERAL • illustration • ANIMATION
Sheraton associates are famous for going above and beyond the call of duty for their guests. The brand nurtures a culture that is full of heart and empowers staff to take initiative. It’s this key insight that inspired their latest campaign: Go Beyond. Looking to spread the message around the world, Sheraton came to RDA for help.
SETTING THE TONE WITH AN AUTHENTIC CAMPAIGN MESSAGE
A funny thing happens when you surprise a someone with a random act of kindness: ripples. And every ripple starts with a pebble. A pebble whose impact is felt far beyond its origin. To spread the Go Beyond message, we created a short animated film that uses the idea of the pebble and the ripple effect as a metaphor for Sheraton associates and the positive effect of their actions.
FILMING TRUE STORIES OF SHERATON ASSOCIATES GOING BEYOND WORLDWIDE
From pouring over hours of security footage to find the cab a guest left his wallet in to teaching Polish to a guest meeting her biological parents for the first time, Sheraton associates have gone to some truly inspiring and heartwarming lengths for guests.
To celebrate their actions and encourage even more, we read through thousands of customer reviews and identified the most incredible stories of associates going beyond around the world. Then we found the guests and associates involved and sent film crews to capture the amazing stories. The result was a collection of videos that shows how Sheraton associates are having a positive and lasting impact all around the world.
