FOOD & BEVERAGE
COCO PAZZO
The revival of a legendary New York Restaurant
Identity & Branding • Interior Design • Social Media Strategy • Photography • Brand Videos
In the ‘90s, one Italian trattoria stood above all others and helped define New York-Italian cuisine. That place was Coco Pazzo. Loved by critics and celebrities alike, the restaurant’s success helped make chef Pino Luongo one of New York’s first celebrity chefs. With the name laying dormant for the past few years, Pino felt now was the time to make a splashy comeback. Looking to turn vision into reality, Pino came to RDA for help.
A great space for a great meal
Originally located on the Upper East Side, the new Coco Pazzo is housed in a historic building on the corner of Prince and Thompson in SoHo. With the new space, we wanted to give a nod to the original Coco Pazzo while also infusing it with a fun and irreverent spirit that feels warm and welcoming.
(Re)mixing old classics
Coco Pazzo serves up rustic Tuscan dishes with modern twists. How do you communicate that visually? We took Coco Pazzo's penchant for reinventing things, added a good dash of the brand's vibrant, humorous personality and out came a series of irreverent collages that gave a visual voice to the brand.
Bright and Bold Collateral
We modernized Coco Pazzo's brand identity and honed in on a unique tone of voice that made the restaurant appealing to loyal followers and new millennial fans alike.
Delicious website experience
Featuring big, beautiful photography, we created a responsive site experience that allows Coco Pazzo patrons look up menus, make a reservation and schedule their events on the go.
Coco Pazzo goes social
As the old saying goes, "You eat with your eyes." For Instagram we developed a strategy that showcases the world of Coco Pazzo through mouthwatering photos and videos, irreverent animated gifs and humorous posts that show the day-to-day life at the restaurant.
