HARD ROCK HOTEL & CASINO
Elevated a casino into a global attraction through a multi-dimensional lifestyle campaign.
Primary Consumer Research • Macro Trends Analysis • Strategic Direction • Property Repositioning • Creative Strategy • Print campaign • brand video campaign • on property visuals • back of house collateral
Seminole Hard Rock Hotel & Casino Hollywood has evolved into one of the most dynamic and exciting destinations in South Florida, with unparalleled service, selection of ultra-premium venues, and luxury penthouse suites. While the physical property of the Seminole Hard Rock Hotel and Casino Hollywood has evolved into a premium, modern destination, this transformation hasn’t been reflected fully at the level of the brand. Our objective was to reposition the property as a unique and exciting destination in South Florida, and to capture its position as an upmarket destination for luxury, fun and entertainment.
Through a series of vignettes we created a new visual language that highlights the transformation the property is going through.
Through our Discovery process (consumer survey, competitive and macro trend analysis), we uncovered dominant consumer archetypes and the type of experiences they are looking for.
We brought this to life through a campaign that consisted of original photography and videos that highlighted the different types of experiences that the property has to offer.
The rest of the series of videos will be shown in-hotel and via social media throughout the coming months.
Primary Consumer Research
Macro Trends Analysis
brand video campaign
on property visuals
back of house collateral