BRANDING IS EVERYTHING & EVERYTHING IS BRANDING

WE ARE AN INDEPENDENT CREATIVE AGENCY THAT DREAMS UP FRESH LIFESTYLE BRANDS FOR COMPANIES WHO STRIVE TO BE MEANINGFULLY BETTER.  WE BELIEVE THAT EVERY ASPECT OF THE BRAND SHOULD BE CAREFULLY CONSIDERED.


We believe


Great branding breeds greater products

At RDA, we believe that the highest accomplishment a branding agency can achieve is to create a brand so powerful it makes the product better. Our mission is to develop authentic and provocative brands that raise the bar and compel audiences to fall in love with them.

Ever since we opened our doors in 1976, we’ve understood that while people buy products, they form relationships with brands. That’s why we approach every aspect of our client’s business as a branding exercise—from their corporate practices to their consumer relationships. A brand is a living, breathing organism that requires every detail to be carefully considered. And that’s exactly what we do.


 

 


Words we live by


Crafted

Every project, whether big or small, presents a unique set of challenges. We take a microscope to every detail resulting in carefully crafted brands that are tailored to the lifestyles of the target consumers.

 

Insightful

Behind every great idea is a unique insight. Before any creative work is done, we analyze every aspect of the brand. This ensures that our ideas are on the money and have maximum impact.

 

Nimble

We’ve been doing this long enough to know that projects can pop up at any time and deadlines shift suddenly. We’re a flexible bunch who wear many hats, which makes us capable of adapting to the changing nature of branding work.

 


Playful

Branding is serious work, but it doesn’t mean the ideas have to be. Toying with expectations and turning them on their heads keeps ideas surprising and new.

 

Fresh

What’s new? What’s next? What hasn’t anyone considered yet? We’re inspired by what we’ve seen and driven to create what no one has.

 

Reliable

Clients count on us to deliver great ideas that are on budget and on time. Internally, we trust each other and hold ourselves accountable. Following through on our promises is one of the key reasons our clients keep us on record for decades.

 


Capabilities



BRANDING & DESIGN

  • Brand Strategy
  • Brand Positioning
  • Identity System
  • Creative Direction
  • Graphic Design
  • Copywriting

    TRADITIONAL MARKETING

    • Print Advertising 
    • Outdoor
    • Direct Mail
    • Sales Collateral
    • Media Buying & Planning

     

    DIGITAL MARKETING

    • User Experience
    • Website Design & Development 
    • CRM 
    • Mobile Marketing Online Advertising 
    • Media Buying & Planning

    ORIGINAL CONTENT

    • Photography
    • Video Direction and Production
    • Illustrations

    EXPERIENCE DESIGN

    • Consumer Experience Strategy
    • Signature Moments

      SOCIAL MEDIA MARKETING

      • Social Strategy 
      • Community Management 
      • Content Creation


       


      Client experience



      Hospitality

      Aloft Hotels
      America's Best Inn & Suites
      America's Best Value Inn
      Canada's Best Value Inn
      Country Hearth Inn & Suites
      DeWitt Hotel & Suites
      Element Hotels
      Four Points
      FX Luxury
      Guest Amenities
      GuestHouse
      Hard Rock Hotel & Casino Hollywood
      Hard Rock Hotel & Casino Tampa
      Hotel RL
      Jameson Inn
      Lexington
      Marriott Hotels
      Palms Hotels & Resorts
      Plan Do See
      Red Lion Hotels
      Red Lion Inn & Suites
      Settle Inn
      Sheraton
      Signature Inn
      The POD Hotel
      Value Inn Worldwide
      W Hotels
      W Vieques
      Wyndham Rewards

      Travel & Tourism

      Authentic Italy
      Empire State Building
      Pan American World Airways (Pan Am)
      Top of the Rock

      Non-profit

      Flatiron BID
      Hudson Square BID
      Lincoln Square BID
      Project Wake-Up Call
      Rooftop Films

      Technology

      Adorama
      Audio Pro
      B+W Loudspeakers
      Chyron
      Contax Cameras
      Dahlquist
      Denon
      GAF
      Gale Turntables
      GTE
      Harvey Sound
      iHome
      IMN-TV
      Kaazing
      Kef
      KORG
      Kyocera
      Marshall
      Martin
      MiFi
      Nagaoka Cartridges
      Vox
      Nakamichi
      NEC
      Panasonic
      Riiflex
      Vestex
      SONY
      THX
      ViewMaster
      Vox
      Yashica Cameras

      Gaming Companies

      2K Video Games
      Acclaim
      Capcom
      Chatoon
      Codemasters
      GT Interactive
      Harmonix
      Konami
      LJN
      MTV Games

      Gaming Titles

      Alien 3
      Alien Trilogy
      Arch Rivals
      Armories
      Batman Forever
      Beetlejuice
      Bill & Ted's Excellent Adventure
      Bioshock
      Burnout
      Crash Dummies
      Crazy Taxi
      Dan Marino
      Dance Central
      Mortal Kombat
      Dave Mirra Freestyle BMX
      Derek Jeter All Star Baseball
      Devil May Cry
      Double Dragon
      Forsaken
      Frank Thomas The Big Hurt
      Green Day Rock Band
      Civilization
      Krusty the Cloun
      Maximum Carnage
      MVP Roger Clemens
      NBA Basketball
      NBA Jam
      NFL Football
      NFL Quarterback Club
      NHL Hockey
      Resident Evil
      Revolt
      Revolution X
      Rockband
      Shadow Man
      Shaq Game
      Smash TV
      South Park
      Spiderman
      Spiderman & Venom
      Terminator 2 Judgement Day
      Terminator 3 Judgement
      The Beatles: Rock Band
      The Punisher
      The Simpsons
      True Lies
      Turok
      Wizards & Warriors
      Wolverine
      WWF Raw
      WWF Wrestlemania
      X-Men

      Fashion

      Annie Sez
      Blundstone
      Eloquii
      Mandee
      Hot Sox
      Todd Oldham

      Beauty

      Aquaphor
      Bliss
      Cascadia Soapery
      Eucerin
      International Flavors & Fragrances
      Nivea
      Nivea for Men
      Ralph Lauren Fragrances
      Vera Wang Fragrances

      Food & Wine

      Amazon Water
      Cucina Tosca
      De Gustibus Cooking Studio
      G’Vine
      Harry & David
      Kremlovskya Vodka
      LeMadii Restaurant
      Mad 61 Restaurant
      Morso Restaurant
      Seagrams
      Tuscan Square Restaurant
      Wine Country Gift Baskets

      Other

      Gemini Broadway Play
      Lot 58
      Pressman Toy